Analyse and apply the appropriate marketing strategy in the context of Essay

Analyse and apply the appropriate marketing strategy in the context of the marketing planning process - Essay Example Through study of some important brands and their respective marketing strategies the overall position and pattern have been gauged in context of marketing strategies. Toyota Motor Corporation is a big player in the world of automobiles. It manufactures various types of cars, trucks, passenger cars and minivans. Under the brand name Prius it sells hybrid vehicles. The company also has a wide range of SUV or sport utility vehicles as well as other speciality vehicles. One of the company’s primary objectives is to manufactures such vehicles which would provide safety, security and comfort to the consumers (Company Description, May 2009; Toyotas ITS vision, 2009). Toyota or for that matter any company would set up strategies to achieve its business goals or objectives. Similarly it creates marketing strategies to achieve its goals in terms of marketing objectives. Marketing strategy as a concept caters to three parts, the internal factors of the company itself, the customer and the competitors of the firm. A marketing strategy of a firm focuses on the market in terms of segmentation, targeting and positioning. Segmentation is dividing the market into groups which have similar characteristics. This is used by the companies to target their products to cater to the specific segments. The company always focuses towards creating a higher position for its products in comparison to its competitors so that it can leverage this and sell more. One of the basic and most important concepts of marketing strategy is that of the 4Ps of marketing which constitute the marketing mix of an organisation. The marketing mix or the 4Ps are; product, price, promotion and placement. Toyota offers a wide array of automobiles. It produces trucks, minivans, luxury sedans and hybrids among many other cars. The company also offers various brands for its various offerings. The Lexus brand is its luxury offering. While the Scion brand

Comprehensive Examination for Capella Learner Essay

Comprehensive Examination for Capella Learner - Essay Example Kaya (1994) made it clear that in most developing and less developed countries the public libraries are one of the last parts of the infrastructure to be put into place. As a consequence, many developing and less developed countries have a significant gap between the information wants and needs of their mostly poor populations and the information and communications that could potentially be available to them through having more libraries with the latest ICT. The purpose of this paper will be to evaluate how information technology and telecommunications can aid librarianship in developing and less developed countries and help significantly increase the literacy of any given country's population through analyzing one technology installation as it relates to increased literacy. This paper discusses issues that are faced by librarians in developing and less developed countries. An Information and Communications Technology program is suggested to support the librarianship in developing and less developed countries to provide the means for possible improvement of their probable contributions in those countries. This paper considers two key factors as the main ideas. Number one is job satisfaction, which is an extremely important aspect in the structuring of an organization, especially one where motivation is one of its key economic drivers. Number two is libraries that are bundled with the learning environment of society in a developing country. Bearing in mind the relevant fact that in developing and less developed countries human resources is the number one service provider due to lack of technological advances, the issue of job satisfaction for the librarians in those countries becomes crucial to the implementation of positive changes in the socio-cultural context that can help those developing and less developed countries emerge as productive, empowered and proactive communities in the realm of economic and human development. . These significant issues will be discussed and analyzed in some detail. Then the discussion will be followed by the guidelines which should encapsulate the necessary information and communications regarding organizations and associations that can provide support for librarianship in developing and less developed countries aided with the help of the implementation of ICT initiatives that can really enhance the educational experience necessary for those developing and less developed countries to achieve higher degrees of collective welfare. The focus should be placed on the primary factors for funding and finding the proper technologies to support the librarianship in developing and less developed countries in such a synergic way that the learning community can surpass their present level of illiteracy/oral tra ditions, lack of knowledge and poverty through the extremely relevant value of education in all the realms of its implicit and explicit meanings. Without education, it is really impossible to achieve a minimum degree of civilization and development in any country, especially in poverty-stricken countries like the developing and less developed countries. Technology is a powerful means of empowering any